The Wella Color Touch hair color is a demi-permanent color with a multi-dimensional effect, which makes your hair beautifully shiny with multiple color shades.
Wella Color Touch colors are intended for:
Highlighting natural hair color
Creating natural multi-colored reflections
Even coloring of hair from roots to ends (even after perming or straightening hair)
Pastel toning of natural blonde and lightened hair
Properties of Wella Color Touch colors:
Covers up to 50% gray
Color lasts 20-24 washes
Up to 60% more shine compared to untreated hair
The color is ammonia-free
Ability to mix with other Color Touch shades from the basic line