Prada introduced a new men's fragrance Prada Luna Rossa in September 2012, named after the sailing yacht and the sailing team "Luna Rossa" that participates in the America's Cup Challenge. This fragrance, considering its name, draws inspiration from the world of extreme sailing, the marine environment, and is especially about innovation and victory.
Sailing is a sport in the water environment that is ideal for a daring man. A man who chooses the unconventional fragrance Prada Luna Rossa will always win - with women, in sports, and in life!
